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Market Code for Opera Cloud and Opera On-Premise

Gil H
Updated
Duve automatically syncs the Market Code of each reservation from Opera (Opera Cloud via OHIP, and Opera on-premise). In Opera, the Market Code is a sub-segmentation of the booking source (Source Code). It gives you a more detailed breakdown of where a booking came from, for example, separating a group reservation from a single-guest reservation, even when both were booked directly by phone. Once synced, you can see the Market Code on the reservation page, insert it into guest messages with the {{marketCode}} dynamic parameter, and use it as a condition to target scheduled messages and Guest app posts.
 

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Applies to

Duve accounts connected to Opera Cloud (OHIP) or Opera on-premise. Not available on the Room Directory plan.

Use cases

  • Send a different pre-arrival message to group bookings than to individual guests who booked directly.
  • Show a dedicated Guest app post (for example, a corporate rate perks page) only to guests with a specific Market Code.
  • Add the Market Code to internal or guest-facing messages so your team can quickly see the reservation's segment.

Before you start

  • Your Duve account must be connected to Opera Cloud (OHIP) or Opera on-premise. The {{marketCode}} parameter only appears in the dynamic parameters list when one of these integrations is connected.
  • Make sure Market Codes are filled in on your reservations in Opera. Duve can only display and use a Market Code that exists in the PMS.

How to set it up

No setup is needed. Duve fetches the Market Code from Opera automatically each time a reservation syncs, and keeps it up to date when the reservation changes in Opera.

To check that the Market Code synced:

  1. Open a reservation in Duve.
  2. Scroll to the Connectivity section.

  3. Look for the Marketing source field, which shows the reservation's Market Code. This field only appears when the reservation has a Market Code.

How to use it

Add the Market Code to a message

  1. Open the message you want to edit (for example, a pre-scheduled message, an email template, a canned response, or a reply in the Communication Hub).
  2. Click the dynamic parameters button.
  3. Under Reservation data, select Market code, or type {{marketCode}} directly into the text.

When the message is sent, {{marketCode}} is replaced with the reservation's Market Code from Opera.

Target messages and posts by Market Code

You can use the Market Code as a condition, so a message or post only applies to reservations with specific Market Codes.

  1. Open the pre-scheduled message or Guest app post you want to target.
  2. Add a condition and choose Marketing source.
  3. Choose Is or Is not, then enter the Market Code values to match.
  4. Save your changes.

The Marketing source condition is also available in the conditions for collecting stay payments.

Restrictions & Limitations

  • The Market Code is read-only in Duve. To change it, update the reservation in Opera.
  • The {{marketCode}} parameter is not available in WhatsApp template buttons, the preferred greeting setting, or the unsubscribe auto-reply.
  • The Marketing source condition is not available as a filter in the Communication Hub conversation list.
  • [Placeholder: confirm what guests see when {{marketCode}} is used on a reservation that has no Market Code]

Tips & Tricks

  • Use the exact Market Code values from Opera when building conditions. A condition only matches when the value is identical.
  • Before relying on a Market Code condition, open a few reservations and check the Marketing source field to confirm the codes synced as expected.
  • The Market Code is usually an internal code (such as "GRP" or "CORP"). Avoid showing it to guests directly unless the code itself is meaningful to them; it is often more useful as a condition than as text in a message.

FAQs

Q: Why don't I see "Market code" in the dynamic parameters list? 
A: The parameter only appears when your account is connected to Opera Cloud (OHIP) or Opera on-premise, and it is not available on the Room Directory plan. It is also hidden in a few places, such as WhatsApp template buttons.

Q: What is the correct parameter to type? 
A: Use {{marketCode}}, with a lowercase "m".

Q: Why is the Marketing source field missing from a reservation? 
A: The field only appears when the reservation has a Market Code. Check the reservation in Opera to confirm a Market Code is set, then wait for the next sync.

Q: Can I edit the Market Code in Duve? 
A: No. The Market Code comes from Opera and can only be changed there.

Q: Is the Market Code the same as the booking source? 
A: No. In Opera, the Source Code is the main booking source, and the Market Code is a more detailed segment within it. Duve shows the Source Code as the Booking source and the Market Code as the Marketing source.

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