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Date of Birth Condition for Messages (Opera 5.6)

Paulina
Updated
Duve is excited to announce a new feature that allows hosts using Opera 5.6 PMS to send personalized birthday marketing emails to their guests. This feature is designed to enhance guest engagement by recognizing special occasions like birthdays, especially when they are not staying at the hotel.

 

Overview

The condition allows sending birthday emails to guests whose birthdays do not coincide with their stay at the hotel. This strategy is based on using the Date of Birth field from Opera as a primary data source, which is populated and updated through Duve's online pre-check-in.
 

A new field titled 'Date of Birth' will be added under the 'Booker' subsection in reservations. This field will display the guest’s date of birth as appears in the PMS. Then, it can be used as a trigger in Scheduled Messages. Time operators include 'In the next,' 'Occurred,' and 'Exactly,' with options for today, days, weeks, or months.

 

For example, a condition can be set as 'Guest date of birth is exactly today' to trigger a birthday email on today's date. 

 

How to set it up in Opera

 
In order to pull the value from Opera and make it not encrypted, hosts need to allow the flow of DOB data in the OWS responses to Duve

1. In the Opera account click on 'Configuration' >Select 'Channels' and then ' Channel Property Management'

 
 

2. When the list opens, select 'MASK PII FOR WSRESPONSE'

 

3. Insert the letter(value) N

 
 
 

Scheduling and Automation Configuration

 

Go to Scheduled Messages and create a new Message. You do not need to configure the Trigger for When, only the Birth Date condition.

 
Exs: 
 
 
Example for Possible 'When' trigger - 
 
 
Another Example for Possible 'When' trigger -
 
 
 

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